Education
Ph.D. Seoul National University
M.A. Seoul National University
B.A. Seoul National University
Professional Experience
Hyundai Card, M Marketing Team (branding and operations of the flagship ‘M Card’)
Research Interests
Consumer Returns and Promotion Strategies: product returns, promotional framing, post-purchase consumer experience
Digital and Social Media Marketing: influencer marketing, multi-channel networks, digital content industries
Retail and Services Marketing: sharing economy, access-based services, consumer experience design
Social Influence and Emotions in Consumption: social class and giving, cause-related marketing, fear and brand attitudes
Courses Taught
Principles of Marketing
Consumer Behavior
Marketing Strategy
Google Scholar Profile
https://scholar.google.com/citations?user=_uV54JQAAAAJ&hl=ko&oi=ao
