학력
University of Southern California (박사 후 연구원)
성균관대학교 (박사)
주요경력
한국소비자학회 이사
한국서비스마케팅학회 이사
한국고객만족경영학회 이사
한국마케팅협회 자문위원
고려대학교 경영대학 연구교수
논문게재
• Grasshoppers' Eyes: Poems PARLOR PRESS 2017.04
• Kim, Jong Min., Jun, Mina. and Han, Jeongsoo (2025), "The influence of rating scale formats on customer evaluation and perceived review helpfulness: empirical evidence from field and experimental studies", Marketing Intelligence & Planning (SSCI), Vol. ahead-of-print No.ahead-of-print. https://doi.org/10.1108/MIP-04-2024-0270
• Lim, Seongbae, Jun Mina, and Han, Jeongsoo(2025), “Influence of religion on the entrepreneurial mindset and the mediating role of entrepreneurial self-confidence: a study of the restaurant industry,”Service Business (SSCI), 19 (1).
• Jun, Mina, Han, Jeongsoo, and Kim, Miyea (2024), “Examining the Digital Technology Usage of Older Adults as Determinants of Life Satisfaction in the Digital Divide,” Journal of Applied Gerontology (SSCI), Online first, DOI: 10.1177/07334648241302674
• Jun, Mina, Jeongsoo Han, Zhimin Zhou, Andreas B. Eisingerich (2023), “When is celebrity endorsement effective? Exploring the role of celebrity endorsers in enhancing key brand associations,” Journal of Business Research, 164, September, 113951. (SSCI)
• Kim, Miyea, Mina Jun and Jeongsoo Han (2022), "The relationship between needs, motivations and information sharing behaviors on social media: focus on the self-connection and social connection", Asia Pacific Journal of Marketing and Logistics, 35 (1), 1-16 (SSCI).
저서
• 인사이트 있는 특별한 고객경험전략 (2023, 한국능률협회컨설팅)
• K-마케팅의 길 (2025, 한국마케팅협회)
